HEC/News
Thursday, March 5, 2009
Media images of alcohol can drive you to drink
U.S. News & World Report March 4, 2009
By Amanda Gardner
"Young men who watched the movie American Pie with accompanying
commercials for alcohol were more apt to grab a beer or glass of wine
from the refrigerator, compared to those who watched a movie without the
drinking prompts."
"This study shows for the first time the effect of on-screen depictions
of alcohol and their influence on consumers' behavior, said the
researchers..."
"The findings, which need to be confirmed in other groups of people and
in larger studies, may argue for a sort of "rating" system regarding
alcohol in movies, the authors stated..."
Full article available at
http://health.usnews.com/articles/health/healthday/2009/03/04/media-imag
es-of-alcohol-can-drive-you-to-drink.html
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The Higher Education Center news service (HEC/News) is provided by the
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For more information visit
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Received on Fri Mar 06 2009 - 09:31:46 EST
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