HEC/News: Alcohol, sex ads get prime TV time (Los Angeles Times)

HEC/News
Monday, February 16, 2009

Alcohol...ads get prime TV time
Los Angeles Times (CA) February 13, 2009
By Alana Semuels

"The [vodka] commercials that aired in Los Angeles and 14 other cities
during Sunday night's Grammy Awards marked the first time in years that
liquor ads ran in prime time on network-owned stations..."

"In recent months, the NBA rescinded a ban on courtside advertising by
liquor companies. Google Inc. and Facebook Inc. did the same for ads
they run on their websites..."

"Standards for advertising have been changing for decades, just as they
have for the TV shows they accompany. For example, the number of
distilled-spirits commercials on cable TV tripled from 2001 to 2007,
said David Jernigan, associate professor at the Bloomberg School of
Public Health at Johns Hopkins University..."

Full article available at
http://www.latimes.com/business/la-fi-ads13-2009feb13,0,4778111.story

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The Higher Education Center news service (HEC/News) is provided by the
U.S. Department of Education's Higher Education Center for Alcohol and
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and information related to alcohol and other drug abuse and violence
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contract number ED-04-CO-0137. The contracting officer's representative
is Tara Hill. The content of HEC/News does not necessarily reflect the
views or policies of the U.S. Department of Education, nor does the
mention of trade names, commercial products, or organizations imply
endorsement by the U.S. government.

For more information visit
http://www.higheredcenter.org/services/assistance/news/disclaimer.

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Received on Mon Feb 16 2009 - 11:14:47 EST