HEC/News: N.C.A.A. is criticized for beer advertising (The New York Times)

HEC/News
Thursday, January 22, 2009

N.C.A.A. is criticized for beer advertising
The New York Times (NY) January 17, 2009
By Joshua Robinson

"In the wake of college football's Bowl Championship Series and the
opening stages of college basketball's conference season, which command
hundreds of hours of television coverage, a Washington-based watchdog
group has stoked the debate on the N.C.A.A.'s responsibility to control
beer advertising during college sports broadcasts."

"In a study published Friday, the Center for Science in the Public
Interest said that the N.C.A.A. had not lived up to the claim of its
president, Myles Brand, that it had 'the most conservative and
restrictive approach to advertising of any sports organization.'"

"Examining the ads broadcast during the three games of the 2008 N.C.A.A.
Final Four and several 2008-9 B.C.S. games, the center found that 12
percent of the Final Four ads were for beer, compared with 6 percent of
the B.C.S. ads..."

Full article available at
http://www.nytimes.com/2009/01/17/sports/ncaabasketball/17ncaa.html?_r=2
&ref=sports

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Received on Thu Jan 22 2009 - 11:31:08 EST