HEC/News: New York TV station takes chance on liquor ads

New York TV station takes chance on liquor ads
The New York Times November 30, 2007
By Stuart Elliott

"Almost six years after NBC ended an experiment to bring the first
liquor commercials onto national broadcast network television, the
flagship station it owns, WNBC-TV in New York, has started running such
spots..."

"Today, hundreds of television stations and networks carry commercials
for distilled spirits. But the four biggest broadcast networks,
including NBC, do not. They remain skittish about critics who contend
that opening television - still the most powerful advertising medium -
to the marketers of distilled spirits will more readily expose those
pitches to children and teenagers..."

"From 1948 to 1996, the makers of distilled spirits adhered to a
voluntary ban on television advertising as administered by an industry
trade association, the Distilled Spirits Council of the United
States..."

Full article available at http://tinyurl.com/32uwsm

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Higher Education Center for Alcohol and Other Drug Abuse and Violence
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No official support or endorsement by the Department related to items
highlighted in HEC/News is intended nor should it be inferred.
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Received on Fri Nov 30 2007 - 10:32:43 EST