Terry--
Excellent advice! I appreciate you sharing your experiences and I have to
say that these are the kind of things I have been hearing informally from
counselors who have dealt with the press on other issues. I particularly
liked your idea of purchasing ad space to publicize the data and I will
suggest that idea (giving you proper credit for it, of course!) at our next
planning session.
Does anyone else have experiences they could share on this issue?
REBECCA
At 09:42 AM 1/27/00 -0600, you wrote:
>Hi Rebecca,
>
>Since the death of our students here at the University of Central
>Arkansas, the
>newspapers were very interested in our CORE data.
>
>My advice:
>
>1. Anytime a reporter or lawyer calls you and asks if they can "ask you a few
>questions" get a name and number and ask if you can call them back. This will
>give you time to talk with your supervisor, get your head together, and be
>in a
>better position to give thoughtful answers.
>
>2. When discussing CORE data, request that the reporter state the use levels
>in context with national data. Specifically request that they do not
>sensationalize one small aspect of the data. A letter stating this would be
>better.
>
>3. Buy ad space and present the data exactly how you wish it to
>appear. Don't
>rely on reporters (especially student reporters) to translate your data in a
>positive light.
>
>4. Hold your breath and hope that the reporter's "brain filter" doesn't
>destroy all of your hard work. Case in point...I spent about $500 producing
>table tents, posters, flyers, ect. with a MOST DON'T binge drink
>message. When
>the reporter wrote the front page article, he left out the word
>DON'T. After a
>long "AAAARRRRRGGGHH", I asked for a retraction....it appeared on the back
>page.
>
>Good Luck
>
>Terry
>
>PS. Thing are getting back to normal around here. We have formed a Greek
>Task
>Force to address risk management issues. I have also applied for a $40,000
>grant to form a campus/community task force; develop a risk management report
>card system; conduct a social marketing campaign; and a curriculum infusion
>project. Wish us luck!
>
>
>Rebecca wrote:
>
> > Hello all!
> >
> > Has anyone prepared a press release or spoken with their local newspapers
> > regarding the results of a Core Survey conducted on their campus? Last
> > semester we conducted the Core Survey and the plan now is to release the
> > results to the local community. This is to be one of the first steps in
> > our efforts to conduct a social marketing campaign. I am looking for words
> > of wisdom (warning?) or advice from anyone who has been down this road
> > before. Thanks for your help!
> >
> > Rebecca Kuhn
> > Rebecca M. Kuhn, M.S., N.C.C.
> > Penn State University
> > Hazleton Campus
> > Counselor, Health and Counseling Services
> > Hazleton Pa. 18201
> >
> > PH 570-450-3027
> > FAX 570-450-3030
Rebecca M. Kuhn, M.S., N.C.C.
Penn State University
Hazleton Campus
Counselor, Health and Counseling Services
Hazleton Pa. 18201
PH 570-450-3027
FAX 570-450-3030
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